Discover in this article the best techniques for effectively identifying and integrating the right keywords into your contents web, to naturally boost your SEO organic.
Use the right keywords to boost your SEO naturel
Choosing the right keywords for your website is a crucial step if you want to improve your SEO naturel. In this article, we will present to you the main tactics to adopt to effectively identify and integrate keywords into your content and your site.
How to identify your most profitable keywords ?
The first step is to precisely define your target keywords. For that, you can start with analyser :
Internet users' queries on the main search engines research related to your field of activity. Google Trends or Keyword Sh*tter are good tools to give you an overview of researchs most popular.
Websites directly competing with yours. Analyze them content SEO, their meta tags, and identify the already well-positioned keywords they are using.
Frequently asked questions by your typical audience on forums, social networks etc.. These terms often reflect their true needs.
Data from your own site if you already have statistics on researchs who brought visitors.
This analyse in-depth will allow you to precisely identify between 5 et 10 long-tail keywords directly related to your products or services, and presenting the best traffic potential.
Strategically integrate your keywords
Now that you have selected your keywords, it's time to integrate them into your content and your site.
In your title, use your main keyword or a short, punchy variation.
In your H2 subtitles, distribute your other keywords according to the structure of your content.
In the body of your text, repeat your keywords in a relevant and contextualized way.
Highlight your keywords in the first sentences of your paragraphs.
Don’t hesitate to create pages dedicated to each of your main keywords.
Naturally introduce your keywords into image captions, in tags “alt”, and in the quotes.
Make sure your meta tags are optimized with your most important keywords.
By being subtle, but regular, you will maximize your chances of being well referenced by search engines research.
Use the long tail to increase your visibility
Rather than focusing on a few very competitive keywords, adopt a long tail strategy by also targeting less popular related queries.
This will allow you to reach more specific audiences, and thus expand your potential audience. Do not hesitate to create contents to answer specific questions with low-volume, high-converting niche keywords.
It is also recommended to regularly produce new contents on additional subjects linked to your core business, in order to continuously supply your SEO thanks to a library of well-optimized pages.
Synthesis
In summary, adopt a comprehensive keyword strategy by combining researchs in depth, judicious integration into your contents, and continued development of your long tail. Remember that your SEO natural is above all a matter of editorial quality, by providing real value to your visitors through informative and well-structured pages.
