Discover in this article the main Software CRM (Customer Relationship Mangagement) used by SMEs 2024 such as Zoho, Insightly, Hubspot or Salesforce, with their key strengths and how to choose the one that suits your needs.
What is the best software CRM to manage your leads and customers 2024
And CRM, ou Customer Relationship Management, is essential software for any company wishing to develop lasting relationships with its prospects and customers. It allows you to centralize all customer information, manage marketing campaigns, track business opportunities and much more.
With the exponential growth of digital in recent years, the market for CRM has continued to expand to offer ever more tools and features. It can now be difficult to navigate and choose the solution suited to your needs.
In this article, I will present to you the main ones CRM used in 2024, their advantages and disadvantages, to help you identify the best software for your business.
Comparison of the main ones CRM of the market
Salesforce
Considered the world leader in CRM, Salesforce offers a complete solution with many advanced features. Thanks to its hyper-customizable platform, it adapts perfectly to the needs of large companies.
HubSpot CRM
More affordable than Salesforce, HubSpot CRM well suited to SMEs wishing to have complete marketing and sales tools directly in their solution. His philosophy “no-code” actually one CRM easy to handle.
Microsoft Dynamics 365
Natively integrated into Office 365, Dynamics 365 delivers a familiar experience to Microsoft users. Its compatibility with Power BI also makes it a relevant choice for companies wishing to analyze their customer data in an advanced manner..
Zoho CRM
low-cost all-in-one solution, Zoho CRM mainly targets small structures. Although less feature-rich than the market giants, it remains very complete for the management des contacts, relationship and sales.
Insightly
With its simple and intuitive ergonomics, Insightly appeals to small teams with its accessibility. Offering essential functionalities in terms of management prospects, had to, invoices… at low prices, it is a good starting point.
Choice of CRM according to your needs
To choose the CRM most suitable, several key criteria should be analyzed :
The size of your team and structure
Your sector of activity and business process
Your software budget
Your functional needs (marketing, sales, SAV…)
The desired scalability
L’assistance & training available
In summary, for an SME, Zoho CRM or Insightly will be excellent starting points given their quality/price ratio. Large companies will favor Salesforce or MS Dynamics for their functional richness. A HubSpot CRM is a good compromise between affordability and advanced features.
Tips for getting the most out of your CRM
Here are some recommendations to optimize the value provided by your CRM :
Train your teams in its use comprehensively
Digitize your business processes for better automating
Connect your CRM to other business tools via dedicated interfaces
Analyze data regularly to refine your strategy
Personalize your workflows according to your sectors of activity
Regularly evaluate publishers' developments to develop your solution
By following these tips, you will be able to take advantage of all the features of your CRM to accelerate your business development.
Conclusion
By choosing the right Software CRM and integrating it optimally into your process, you will have a valuable tool to strengthen customer knowledge, personalize your relationships and boost your performance. Stay tuned to market developments to evolve your solution as your needs grow.
