Discover in this complete guide the main strategies of SEO to adopt, like the SEM, the SEO, the SMO and the SEA, to sustainably optimize your visibility on the internet.
The pillars of SEO naturel: SEM strategies, SEO, SMO et SEA
Introduction
Hello everyone, welcome to my blog dedicated to SEO natural and paid. Today, I will explain in detail the different strategies you need to know to optimize your visibility on the internet: the SEM, the SEO, the SMO and the SEA. Whether you are a small or large business, these pillars of SEO are essential to get you found by Internet users research of your services. Thanks to 15 years of experience in the field, I will share with you the best practices to adopt, mistakes to avoid, and very practical advice to obtain concrete results.
So let's follow this journey together, and at the end you will know how to implement a global and sustainable strategy to boost your SEO natural and paid!
What is SEM?
The SEM (Search Engine Marketing) designates all the paid techniques allowing you to increase your visibility on search engines. research. It mainly brings together advertising campaigns on platforms like Google Ads et Bing Ads.
How campaigns work Google Ads?
When an Internet user makes a research on Google, Sponsored ads appear alongside or above organic results. These ads come from campaigns Google Perfectly targeted ads. You must choose relevant keywords and write catchy texts to convince the user to click.
How to optimize your campaigns?
To obtain the best return on investment, here are a few tips:
Target the good intentions of research et segments d’audience
Test several creative ads
Optimize the site’s conversion rate
Play on broadcast times and days
Monitor performance carefully
What does the SEO?
The SEO natural or SEO (Search Engine Optimization) aims to improve its visibility in non-sponsored engine results. Unlike SEM, it’s a free technique but requires a lot of time and effort in the long term.
The fundamentals of SEO
Networking and structure of the site : information architecture, tags SEO
Quality content : single pages, rich writing, update
Technical improvement : loading speed, PHP, security
Linkbuilding : development of qualitative backlinks
Results analysis : keyword tracking, conversions
How to gain positions?
Choose your target keywords wisely
Create content tailor-made for each request
Constantly improve UX and user satisfaction
Publish articles and infographics regularly
Diversify the formats of content (videos, podcasts…)
What is SMO??
SMO or Social Media Optimization encompasses all of the tactics aimed at increasing your presence and authority on social networks. It is a powerful lever SEO because shares and mentions strengthen the brand image of a site.
The essential networks
Facebook : publication of contentengaging s with call to action
Twitter : rapid sharing of news and monitoring influencers
LinkedIn : highlighting business expertise, recruitment
YouTube : creation of educational or sponsored videos
Instagram : visual storytelling around products/services
Booster son SMO
Program you content on each network
Interact in a personalized way with your community
Set up live events and giveaways
Collaborate with influencers in your sector
analyze your statistics with tools like Hootsuite
What is SEA??
The SEM and the SEO are long-term strategies that require patience. The SEA (Search Engine Advertising) via Google Ads allows you to obtain qualified leads more quickly, paying only when users click on its ads.
How to launch an effective SEA campaign ?
Target the right queries with the keyword planner
Write eye-catching ads in just a few characters
Optimize your landing page to maximize conversions
Play on CPCs, le budget, broadcast times
Regularly analyze performance and adjust your approach
Associated with SEO/WHICH, what benefits ?
Rapid generation of qualified traffic thanks to paid clicks
Better visibility on the first results of research
Possibility of testing news low-cost queries
Valuable data to refine your overall strategy
Perfect complement to the techniques of SEO naturel
Conclusion
I hope that this overview has allowed you to better understand the benefit of skillfully combining SEM, SEO, SMO and SEA in your strategy SEO. Do not hesitate to contact me for any further information or personalized advice.. To sum up, adopt these four pillars of SEO in a qualitative and long-term manner to sustainably optimize your visibility on the internet.
